the vision

Creating value through innovative real estate strategies for over 20 years.

Life Assets is a full-service development and privately-held real estate investment company. With a proven track record, Life Assets has built one of the best-in-class real estate firms driven by an internal team of talented real estate professionals. We focus on areas in which we can leverage our superior market knowledge and local relationships in order to identify and create asset value in any economic cycle. Clear communication and proficient execution enable us to successfully acquire, finance, develop, market, and manage the most sophisticated development projects.

Alberto Goncalves, founder and CEO of Life Assets Development, is a visionary leader in real estate development with two decades of experience. He oversees the creation of residential, retail, and mixed-use communities in prime New Jersey locations, directing the development of over 1,000 residential units with multiple projects underway. Mr. Goncalves has earned numerous awards for community development, including recognition from the United States Senate and the Hispanic Law Enforcement Association of Union County. Committed to urban improvement, he has received a Special Congressional Recognition for his impactful projects in New York and New Jersey, generating jobs and fostering community growth.

In addition to his development work, Mr. Goncalves serves as a government liaison, contributing to projects like the $123 million Union County Government Complex. He currently sits on the Board of Trustees at United Home Foundation and has served on the UC Workforce Development Board. His strategic vision for Life Assets focuses on making commercial real estate investing inclusive and impactful. His approach involves identifying undervalued assets, building strategic partnerships, and creating dynamic properties that elevate communities.

"We strive to be the industry benchmark in all that we do. Our focus on sustainability, inclusion, and community impacts results in us being a stronger and more purposeful organization."

Alberto Goncalves


Yacinda Goncalves

Vice President

Amy Figueroa

Project Coordinator

Jessie Dos Santos

Project Coordinator