ABOUT US
the vision
Creating value through innovative real estate strategies for over 20 years.
Life Assets is a privately held real estate organization with over 20 years of expertise in development, investment, and construction management. We have a proven track record of delivering high-quality, diversified real estate assets that generate strong, risk-mitigated returns for our investors. Our team has successfully secured governmental approvals and structured financing for over $200 million in redevelopment projects, utilizing a blend of conventional debt and governmental subsidies.
At Life Assets, we oversee every stage of the real estate lifecycle—from acquisition and design to development and property management. This holistic approach ensures the creation of sustainable, high-value properties that enhance both investor returns and the communities we serve. We pride ourselves on our ability to transform opportunities into exceptional assets, driving value and long-term growth.
Alberto Goncalves is the co-founder and Managing Member of Life Assets, where he leads the development of residential, retail, and mixed-use communities in some of New Jersey’s most desirable locations. With 20 years of experience in the industry, Mr. Goncalves has successfully overseen the creation of over 1,000 market-rate and affordable housing units, with many exciting new projects currently in progress.
Our buildings are meticulously designed to offer residents a perfect blend of elegance and comfort, while enhancing the aesthetic appeal and overall value of the neighborhoods in which they are developed.
Beyond his development work, Mr. Goncalves has been deeply involved in community service since 2003, serving on nonprofit boards and partnering with educational organizations to promote community revitalization through real estate investment. He understands the unique responsibilities of working with local government officials, architects, construction teams, investors, and community members to ensure successful, inclusive developments.
"We strive to be the industry benchmark in all that we do. Our focus on sustainability, inclusion, and community impacts results in us being a stronger and more purposeful organization."
Alberto Goncalves
CHIEF EXECUTIVE OFFICER
Jessie Dos Santos
Project Coordinator